The Xinhua News app functions as the English-language mobile portal of Xinhua News Agency, offering users worldwide a platform to access news and information. It provides a 24/7 English news service covering both China and global affairs, delivered through various formats including text, photos, infographics, audio, and video. The app leverages Xinhua’s extensive global news-gathering network and first-hand resources to update users with round-the-clock reporting.
Comprehensive News Coverage
The app focuses on connecting China to the world, providing a large volume of first-hand China and international news. Its content spans a wide array of topics, including politics, culture, business and economy, science, technology, social news, sports, entertainment, and fashion. This broad scope is supported by Xinhua’s branch offices across China and approximately 180 overseas bureaus.
Multimedia Reporting and Innovation
Beyond conventional text, photo, and video content, Xinhua News aims to incorporate innovative media products, including VR, AR, and AI. The app also features on-the-scene live news and exclusive live reports, utilizing mobile network technology to deliver timely updates.
Intelligent Recommendation Service
The app is noted for being China’s first mainstream media app to offer users an intelligent recommendation service. This highly individualized content delivery is made possible through the development of an English media database, designed to better understand and cater to user interests.
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